Signature Products

Pull Out Shelf


Revolutionizing Rotation

AWP’s revolutionary new Pull-Out Shelf™ ensures that perishable products such as yogurt can be rotated, restocked, and faced more quickly and efficiently.

The Challenge
Dairy managers understand the problem. Any products that have limited shelf life need to be rotated on a daily basis and faced properly. On a conventional shelf, this means removing all existing stock, putting new stock at the back and then replacing old stock: A time consuming process when time is at a premium. Despite the best possible training, hurried staff may try to save time by simply putting new stock at the front, resulting in unacceptable levels of shrink


The Solution
AWP business development and design staff pride themselves for putting their innovation on display. When they heard about the dairy department challenge they put their heads together and designed the Pull-Out Shelf™. This heavy duty shelf extends fully so that existing stock can be pulled forward and faced before new stock is put in behind. Significant industry testing has shown that the time to restock a shelf can be reduced dramatically and the amount of shrink reduced by 50%. When the Pull –Out Shelf™ is installed across an entire chain, the savings in time and shrink means that the new shelves can completely pay for themselves in matter of months and can then generate significant further savings within two years.


The business Case
Our research shows that the Pull-Out Shelf™ for yogurt can:

  • Reduce restocking time by 30 seconds per case of yogurt
  • Reduce total shrink by 50%
  • Significantly improve proper facing

When you put these seemingly small numbers together across a chain of stores, the results are dramatic! Your investment is paid back in a matter of months through labor and shrink savings and the net return on investment is dramatic.  The shelf works for a variety of perishable products, so the system-wide ROI is really significant.

Next Steps

As with all of our solutions, we encourage you to meet with one of our business development professionals and create a strategy for adapting the Pull-Out Shelf™ to your specific needs and requirements. They will help you design an implementation plan that will minimize in-store disruption and ensure that the savings and convenience begin to flow just as soon as possible.